AMC Cinema (originally abbreviated to American Multi-Cinema , commonly referred to simply as AMC and is known in some countries as AMC Cinema ) is an American cinema network owned and operated by Wanda Group. Founded in 1920, AMC has the largest American theater market share in front of Regal Entertainment Group and Cinemark Theaters. The company headquarters is located in Leawood, Kansas.
After acquiring Odeon Cinemas, UCI Cinemas and Carmike Cinemas in 2016, it became the largest cinema network in the world, and also the largest in the United States, with 2,200 screens in 244 theaters in Europe and over 8,200 screens in 661 theaters in the United States.
Video AMC Theatres
Histori
The AMC Theater was founded in 1920 by Maurice, Edward, and Barney Dubinsky, who had traveled to the Midwest performing melodrama and tent shows with actress Jeanne Eagels. They bought the Regent Theater at 12th Street between Walnut and Grand in downtown Kansas City, Missouri. The Dubinskys eventually changed their name to Durwood, and the company they formed eventually became known as Durwood Theater.
In 1961, Edward's son, Stanley H. Durwood took over Durwood Theaters, then a network of 10 small theaters, when his father died. Stanley had studied at Harvard University and served as a navigator in the US Air Force during World War II. He renamed Durwood Theaters as American Royal Cinema on October 1, 1968. During the merging process, the name was quickly changed afterwards to A merican M ulti- C Inema, Inc., and Stanley began implementing military management and management science insights to revolutionize the cinema industry. When he later explained to Variety, we needed to define what our company did in business (exhibits). My father was not very organized. " It's structured under the belief that every customer is a "guest".
With its new name, AMC opened a two-screen Twin Park theater in a shopping center at Parkway Ward in Kansas City in 1963. This marked the company's first robbery in using the multiplex model. According to Variety , Stanley Durwood later claimed in 1962 that he "stood in the 600-seat Roxy lobby in Kansas City considering poor grosses, when he realized he could double his box office by adding a second screen and still operate with staff of the same size. "The industry is rapidly embracing the multiplex concept, where additional screens mean very small differences in staff and operating costs but generate significant earnings gains. This concept also provides more movie choices in one location, attracting more people. It also gives owners the flexibility to display big clicks on more screens, and less to rely on any individual movie that can turn into a bust.
In the 1980s, the company experienced strong growth. AMC has built and operated a number of 10-screen multiplex cinemas in the UK, including sites in locations such as Dudley and Tamworth. These are then purchased and taken over by UCI. At the end of the decade, AMC MeyerPark in Houston, Texas opened with 14 screens and became the largest theater in the United States under one roof at the time. In 1995, AMC pioneered the first North American megaplex, a theater that could accommodate thousands of people, when it opened the AMC Grand 24 in Dallas, Texas; the first megaplex in the world was built by the Kinepolis European network in 1988. AMC continues to open other megaplex cinemas, such as AMC Hampton Towne Center 24 in Hampton, Virginia, and the busiest theater network in the US, the 25th AMC Empire in New York City near Times Square. The largest theater in the AMC chain has 30 screens, including AMC Gulf Pointe 30 Houston, Texas, AMC Ontario Mills 30 in Ontario, California, AMC Orange 30 in Orange, California, AMC Cantera 30 in Warrenville, IL (now 17 screens and run by Regal Entertainment Group), and AMC Forum 30 in Sterling Heights, Michigan.
Megaplex AMC is also successful overseas. On December 20, 1996, AMC opened AMC ArrÃÆ'¡bida 20 in Portugal. In January 2002, the 16th Big Theater of the 16th screen opened in Manchester, which was later completed by the opening of a 12-screen cinema on Broadway Plaza site in Birmingham in October 2003. AMC outlets in the UK typically double; In addition to the normal cinema functionality, they also serve corporate business conferences that can utilize their projectors to display presentations.
AMC was acquired by Marquee Holdings Inc. in 2004, an investment vehicle controlled by J.P. affiliates Morgan Partners, LLC, private equity firm JPMorgan Chase, and Apollo Global Management, a private investment firm. At that time, AMC is publicly traded on AMEX with AEN codes.
In 2006, the company announced a new IPO, estimated at approximately $ 789 million; However, adverse market conditions convince the management of the company to withdraw from such offer on May 3, 2007. The company filed an IPO worth $ 450 million in its third filing since 2006 on July 14, 2010.
Stanley Durwood died in 1999 and was replaced by Peter Brown, the first non-Dubinsky/Durwood family member to lead the company. Gerardo I. Lopez replaced Brown as CEO and president on March 2, 2009. Previously, Lopez was Executive Vice President of President of Consumer Products Group, Seattle Best Coffee and Foodservice at Starbucks. Under the new leadership, one of the first major announcements came in March of the same year; the company announced it would complete its 1,500 screens with Real D projectors. In the same month, AMC announced that it has closed a $ 315 million deal with Sony to replace all reel projectors with digital cinema projectors, starting in the second quarter of 2009 and finishing in 2012.
The company used to have its headquarters in downtown Kansas City. In September 2011, AMC announced plans to move its headquarters to a $ 30 million four-story building designed by 360 Architecture in Park Place development at 117th Street and Nall Avenue in Leawood, Kansas on the outskirts of Kansas City. The state of Kansas has offered $ 47 million in incentives to get 400 jobs to move. The company continues to be officially headquartered in Kansas City, despite having moved its headquarters to 10 Main Centers, where it now leases space.
Upon reaching completion with the state of Illinois in April 2012 on complaints from the rights organization with disabilities, AMC promised to equip all of its theaters in the state with text and description services in 2014. Disability rights groups have accused companies of providing only closed captioning system or audio description in multiple locations in the state.
AMC was acquired by Dalian Wanda Group, a Chinese conglomerate headquartered in Dalian, in May 2012. Wanda Group paid $ 2.6 billion to acquire 5,048 AMC screens in 347 theaters in the US and Canada. The deal was completed on September 4, 2012. The acquisition made Wanda the world's largest cinema network. Wang Jianlin, CEO of Dalian Wanda Group, announced that the company will plan to spend $ 500 million to renovate the AMC Theater.
AMC has eight cinemas in Canada. In July 2012, four locations were sold to Cineplex Entertainment and two other locations were sold to the Empire Theater and later acquired by Landmark Cinemas. The two remaining locations have since been closed.
Gerry Lopez announced his resignation as CEO of AMC in August 2015. Craig Ramsey was appointed as interim CEO by the company board. In December 2015, AMC announced that Adam Aron will become the company's president and chief executive officer from January 4, 2016. Aron will also become a member of the company's board of directors.
In March 2016, AMC announced it would acquire Carmike Cinemas competitors; in July 2016, Carmike's management received a revised offer, pending approval from regulators and shareholders. The deal closes on December 21, 2016, making AMC the largest cinema network in the United States.
On March 1, 2017, AMC CEO Adam Aron declared that the company would re-locate Carmike Cinemas under the name AMC; smaller locations will be branded under a new sub-brand known as AMC Classic. Aron also announced plans to redecorate a cinema-equipped kitchen with the name AMC Dine-In.
In July 2017, AMC announced that it would cut $ 30 million in fees by the end of the year. This cost reduction will be achieved by reducing operating hours and cutting staff levels, and other measures.
Maps AMC Theatres
Features
AMC introduces stadium-style seating, where seats are placed on stairs so everyone has an unobstructed view of the screen and has an adjustable armrest that can be upgraded to create a seat of "Love Seats". Both of these features have become the standard for almost any cinema built today by all the major chains.
Premium format
AMC offers several premium formats in their locations that have 12-30 screens, while all locations are equipped to display 3D movies in RealD 3D in selected auditoriums. AMC has united their Premium Format Auditorium with the naming in Format "[Format] at AMC" and gradually erasing longer branding in January 2017.
IMax_at_AMC IMAX in AMC
A joint venture between IMAX Corporation and AMC Theaters. Currently being installed on larger theater complexes and using digital IMAX projectors. Often, IMAX lasers are used.
Dolby Cinema in AMC
Using the Dolby format, this auditorium has Dolby Atmos sound, HDR Laser projection with Dolby Vision technology that provides the darkest blacks and highest available color spectra, and premium recliners that match the action. Some locations feature video wall entrances that feature movie related content provided by the film company. Launched in 2015 to replace AMC Prime's first incarnation.
BigD on AMC
A PLF Auditorium using Christie Brilliant's 3-D flash projector using Texas Instruments DLP projection technology and Full Surround sound and offers stadium seating that includes a high-sided luxury seat with a retractable armrest with cup holders. The auditorium was installed at the Carmike site starting in 2005 under the BigD brand. This is an audit and post-merger installation not adopted by Carmike's IMAX Large Format that is in line with other Formats at AMC after merging and can be found at former Carmike locations.
Prime on AMC
Introduced in March 2017, and designed for smaller locations that can not support IMAX or Dolby Cinema systems. This theater has Recliners with subwoofers that are responsive to movies, better acoustics, and high-resolution projections.
ETX
ETX (Enhanced Theater Experience) is a large, premium format used by AMC in certain markets, currently being removed for AMC Prime and Dolby Cinema. It was introduced in 2009.
Virtual Reality
AMC Entertainment Holdings Inc. invested $ 20 million in arcades and virtual-reality production: $ 10 million for virtual reality entertainment company Dreamscape Immersive and another $ 10 million in content funds.
Guest loyalty program
AMC also created a MovieWatcher program that rewards movie viewers similar to other reward programs but displays innovative restrictions. That's based on points per movie tickets purchased, in return varying from concessions to movie tickets based on level points. However, points are limited to a maximum of four points per three hour period - two tickets. For AMC cinemas that are not part of the acquisition of Loews Cineplex and therefore ticketed by MovieTickets.com, the website's additional fee is waived for MovieWatcher members.
On April 1, 2011, AMC started a new reward program known as AMC Stubs. This program can be purchased at a cost of $ 15 for a full year. For an initial fee, each AMC Stubs member will receive $ 5 on every $ 50 spent between box office and concession stands at each national AMC theater. AMC Stubs members also receive a free size increase with every popcorn and beverage they buy (for example, AMC Stubs members can earn a large popcorn at regular prices). AMC Stubs members can also waive ticket fees for online ticketing sites like MovieTickets.com and Fandango. A ticket receipt or discount is required for manual adjustments. No more than four manual adjustments will be allowed per account within a calendar month. Manual adjustments will be made to purchases made within 30 calendar days of the original purchase date. On March 29, 2012, AMC Stubs has 3.2 million members, representing approximately 18% of AMC presence during fiscal year 2012. In July 2016, AMC Stubs is divided into two programs, AMC Stubs Insider and AMC Premier Stubs fee.
MacGuffins Bar and Lounge
Some AMC locations have a bar service under the MacGuffins brand. These are primarily offered at AMC and AMC Dine-in locations but some AMC Classic locations with Liquor Licenses offer their alcoholic beverages under this brand. Drinks can be ordered for drink in the bar and lounge area or taken to the theater. Some AMC Dine-in theaters provide their Macguffins as a full-service restaurant that can be accessed without paying movie tickets for access.
Voucher
Some types of vouchers can be used in AMC. Black and Yellow
AMC has Black and Yellow tickets (previously Red, Green, Gold and Silver), usually priced from $ 8.50 to $ 10.25, which can be purchased in bulk at many retailers, such as Costco and Sam's Club, AMC. Both can be redeemed for any movie. Regardless of the tickets used, additional fees apply to special presentations like 3D or IMAX.
- Movie voucher
AMC, at its sole discretion, will honor coupons and gift cards at face value. Gift cards are priced at $ 5 to $ 100 and can be purchased at AMC locations and at all retailers where gift cards are sold.
- Snack vouchers
AMC offers a Show Snack voucher. Some can be exchanged for small popcorn, while others offer a small fountain drink. This chain also offers similar coupons via SMS or smartphone app. Older coupons specifically designed for concession holders may be honored by AMC, at its sole discretion.
Policies for movies rated-R
AMC complies with its own R Rated policy. Slight differences exist in each market, but nationally, no person under the age of 17 is accepted in R-rated movies without parents or guardians aged 21 or older who buy their tickets and join them in the theater. Those who meet or exceed the age of 17 and are seen under the age of 25 should indicate a photographic identity with the name and date of birth to be accepted in the films. Also, children under the age of 6 can not attend the R-rated show after 6 pm.
Brand
Most of the locations operate under the major AMC brands after Carmike's incorporation, but AMC introduced two additional brands for their theater. Together with their major AMC brand, AMC has previously operated locations under the names Loews, Starplex, Showcase, and Magic (Johnson), among others, but from 28 February 2017 has started paving the brands together with its own brand Carmike ( Carmike, Muvico, Digiplex, Sundance, and GKC) and unite them with one of three names. Although the announcement was made on March 1, 2017, a location obtained from Carmike was re-branded to the AMC Classic on February 23, 2017, seven days before the announcement. The transition was completed in April 2017.
AMC Cinema
The main AMC brands are used in most locations and will include premium features like lounge chairs, reserved seating, MacGuffins bars, and large format auditoriums like IMAX. This location also has concessions with an "innovative" menu. These locations use the slogan "AMC Amazing" and use the main corporate logo (see above) for their branding.
AMC Classic
This brand is used primarily in smaller markets with lower traffic. These locations will serve as value theaters and offer annual rechargeable popcorn bucket programs at these locations. The brand logo for AMC Classic incorporates a redesigned version of the folded "C" graphical element of the Carmike brand logo and the brand will adopt the Carmike "America's Hometown Theaters" slogan. Several locations have been announced to include MacGuffins and Dolby Cinema bars in the AMC Prime auditorium. Some theaters such as Festival Plaza 16 in Montgomery, Alabama, and Palm Promenade 24 in San Diego, California were once part of the major AMC brand.
AMC Dine-In Theaters
In some markets, AMC offers Dine-In Theaters as Fork and Screen, Cinema Suites, and Red Kitchen offering options to order full meals and alcoholic beverages. They also have seating provided with buttons located on each seat for server signals. After the merger of Carmike, AMC announced that all locations with full kitchen service will be unified under the AMC Dine-In brand that gradually removes the sub-brands and brands used by Carmike: Ovation, Sundance, and Bogart's. Some locations are currently configured as a "Dine-In Express Pick-up" location where in-meal menus are offered but the location lacks table service in theaters actually. This location is currently the former Sundance Theaters and 2 former Muvico locations which have Bogart's Bar & amp; The grill restaurant is attached. This location uses the marketing slogan "Movies with Menu" and uses a logo that describes the fork in the movie countdown circle.
Universal Cinema, Theater AMC
The AMC Citywalk 19 Stadium, located at Universal Studios Hollywood Citywalk was renamed by this name in December 2016, and has been renovated and reopened on April 25, 2017 under the new brand. This location includes a seven-level IMAX screen with IMAX Laser and IMAX 70mm Movies, as well as an inspired "Black Box" auditorium. It has one Christie Laser Projector per auditorium, with Dolby Atmos speakers.
Other attempts
AMC also has some unproven efforts, such as experimenting with 16 mm films for the projection and sales of microwave popcorn in the concession stands in the South a few years ago. They also stumbled by agreeing to install the Sony Digital Sound Dynamic system in all their new locations, rather than the more popular Dolby Digital or DTS systems. Although the majority of major releases have all three digital tracks, including SDDS, most independent films and smaller budgets have only Dolby Digital tracks, leaving many cinemas in AMC's ultra-modern megaplexes featuring movies in analog sound. Recently, AMC has begun installing Dolby Digital in all new auditoriums, and in 2003 began to improve senior senior auditoriums. AMC announced an agreement on March 26, 2009, to convert the existing 1,500 auditoriums to a fully digital 3D display using RealD technology. On March 30, 2009, AMC announced they will convert all 4,500 screens in their chain to 4K digital projectors provided by Sony. In competition with IMAX, AMC has begun conversion at selected locations to 'Enhanced Theater Experience' (ETX), with larger screen mounting, 12-channel surround sound, and digital projection (utilizing Sony 4K projection or Christie DLP technology). AMC's ETX includes Dolby Atmos in multiple locations. By 2016, some ETX locations have become Dolby Cinema at AMC Prime location.
AMC also formed a short-term partnership with Planet Hollywood that failed due to the bankruptcy of Planet Hollywood. The Planet film by the AMC company plans to open complexes around the world with the goal of having iconic locations in major metropolises and other selected areas, such as Orlando and Columbus. Initially, there were seven unnamed AMC megaplex theaters with over 150 combined screens that would be re-branded under licensing arrangements to include certain elements of the new concept. Seven early-branded locations include markets such as Orlando, Florida. The 24 megapixel AMC Pleasure Island in Orlando, located directly opposite the most successful restaurant and retail units in Planet Hollywood and adjacent to Disney's Pleasure Island (now Disney Springs) is to become the location of the first Planet Film. After the initial seven, the joint venture plans to own and operate all subsequent units including 8 to 10 complexes with 200 to 250 screens planned to be open over the next 18 to 24 months. In the longer term, the business anticipates the launching of units at a rate of 5 to 10 per year. From the beginning, well-publicized financial flows on Planet Hollywood hampered the project. The only truly open Planet Film location, a 30-screen megaplex, did so in the summer of 1999 at Easton Town Center in Columbus, Ohio. Its location is also located beside Star Star's official restaurant and Planet Hollywood. The continuing bad financial performance of Planet Hollywood caused the company to declare bankruptcy in December 1998, and even before the first location had been opened stating that the "joint venture had no definitive plan to expand this concept after the Columbus site was completed" > When Planet Hollywood prepares to rise from bankruptcy in October 1999 their reorganization plans re-emphasize focus on their core restaurant business and away from side businesses such as Planet Film and their Ice Cream Planet chains. The Planet Hollywood and All Star Cafà ©  © in Columbus restaurant closed in late 2000, and the film memorabilia was also removed from the theater because its name was replaced by AMC Easton 30, and continued to operate. Planet Planet by the AMC joint venture was officially dissolved on 9 January 2001.
The two Disney Parks in the United States include the AMC cinema in their Downtown Disney section: AMC Dine-In Disney Springs 24 megaplex all-seater stadium with Dolby Cinema and Dine-In Theaters (opened in 1996) (formerly AMC Pleasure Island 24) at Walt Disney World and AMC Downtown Disney 12 at Disneyland stadium-seating multiplex (opened in 2001). Universal Studios Hollywood also contains the location of AMC, called Universal Cinema, an AMC Theater, which in the past was Cineplex Odeon. Today, it is a megaplex of seating all stadiums and has 19 screens, including IMAX. At Universal Studios Orlando, AMC has Universal Cineplex 20 (also former Cineplex Odeon).
AMC Independent (also known as AMCi) is an AMC film distribution program aimed at helping independent filmmakers get their movies in front of theatrical audiences. The program was announced in 2010 through Blog AMC and has been responsible for promoting and distributing all independent films to AMC theaters since.
Acquisitions
AMC has acquired several other theater chains, generating a total of 385 cinemas with 5,128 screens in six countries:
In March 2002, AMC purchased the General Cinema Corporation, which added 66 cinemas with 621 screens to corporate assets, as well as the Gulf State Theater, which has five cinemas with 68 screens in the greater New Orleans area. In late 2003, AMC acquired the MegaStar Theater, adding additional theaters in Atlanta and Minneapolis-St. Paul marketed. On January 26, 2006, AMC joined Loews Cineplex Entertainment to form AMC Entertainment; The deal brings the AMC flip of all Loews and American Cineplex chains, along with the Magic Theater (named after NBA Magic Johnson player) and Star Theaters, based in Metro Detroit. In 2010, AMC acquired Kerasotes Showplace Theaters, LLC, LLC for $ 275 million, combining the second and sixth largest cinema chain in the country, except Showplace 14 in New Jersey and the ICON Showplace theater.
In December 2015, Starplex Cinemas sold to AMC about $ 175 million. Most of these theaters now operate as AMC Classic as of July 2017.
On March 3, 2016, AMC announced its intention to acquire Carmike Cinemas in a $ 1.1 billion deal, awaiting approval from regulators and shareholders, which would allow it to overtake Regal as the largest US cinema network. The merger is expected to officially take place by the end of 2016.
In July 2016, UCI & amp; Odeon Cinema Group was sold to AMC approximately $ 1.21 billion, subject to European Commission approval. This acquisition was approved by the European Commission and the agreement closed in November 2016.
AMC acquired Carmike Cinemas for $ 1.1 billion in December 2016, making it the largest cinema network in the US.
In January 2017, Nordic Cinema Group, the leading cinema operator in the Nordic and Baltic region, was sold to AMC for approximately $ 929 million. The agreement was completed in March 2017 after the AMC received permission from the European Commission.
Controversy
Early versions of the stadium-style seating as built in 1995 have an auditorium configured with an entrance to a flat area in front of the screen for wheelchair users; the person sitting there should lean back or look at an uncomfortable angle to see the screen. A well-bodied guest should climb the stairs to sit in the middle of the stairs in order to have a comfortable line of sight with the screen. Because some wheelchair users may have limited range of neck movement, this configuration makes AMC a popular target for American lawsuits under Disabilities Act (ADA).
AMC then solves the problem in newer theaters by building a stadium-filled auditorium where the main entrance is through a path that appears to the platform in the middle of the stairs so that wheelchair users can enjoy an optimal line of sight. However, the US Justice Department sued the company and obtained an order requiring AMC to retrofit more than 1,990 screens in 95 multiplexes and megaplexes across the United States. The Company successfully appealed the order to the US Court of Appeals for the Ninth Circuit, which ruled on December 5, 2008, that the order was too excessive and violated the right of AMC's legal proceedings under the United States Constitution. AMC wins by pointing out that the United States Access Board has not changed its guidelines for cinema to specifically require the theater to provide seats for wheelchair guests as well as those of high staircases, rather than simply giving unobstructed views of the screen. Therefore, the court ruled that it was unfair for AMC to retroactively hold it to a standard that did not exist when it began to build a stadium-style theater.
See also
Primary competitors
- Cinemark Cinema
- Cineworld (formerly Regal Entertainment Group)
- The Harkins Theater (especially in the Phoenix metropolitan area)
- National Entertainment (in Greater New York and Greater Boston)
References
External links
- Official website
- AMC Entertainment SEC Filings
Source of the article : Wikipedia
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